Personal branding is a phenomenon that gets embraced across all professional platforms and industries. It's also misunderstood as a concept and marketing tool by professionals and marketers alike.
This posting is not going to be an expose on personal branding - what it is, what it isn't, how to define it, etc. This posting is about the result of successful personal branding: Increasing your value in your marketplace.
Since this value is linked to perception, the determinants of that value (often absent in rookie discussions on personal branding) are the major considerations in assessing your worth, and often your level of respect.
Rome was not built in a day, and neither is one's brand. In fact, personal brands are not built...like a house or a building; personal brands are developed.
But reputations are built through consistency and the diligent upholding of positive qualities or virtues over time; qualities that people desire, demand, and depend on.
In careers, and in business, the successful personal brand - created through quality work - is what we really strive to create a demand for.
When you become conscious of this reality, it changes your attitude, outlook, behavior, and decisions as you focus on each action, and interaction. Soon, the desired results come easier, and lo and behold, your personal brand is developed.
That's when you stop chasing money, and money starts chasing you.