Sunday, February 19, 2012

Learn The Art Of Storytelling

Storytelling is the oldest form of education that exists. We all learned through stories when we were children. As adults, we become more fact driven as we become more educated and sophisticated in our thinking. Stories help us grasp concepts, meaning, and personal relevance.

I believe that the next generation of marketers will be storytellers. That's what reality TV is really all about: marketing. The everyday, mundane, activities of life don't make for rivetting television viewing; we need stories with conflicts, context, and triumph in order to engage us. That's the formula for reality TV show success. It's also the formula for successfully marketing ourselves, services, products, and ideas   

Good storytelling adds another dimension to your marketing: a human dimension. It requires transparency to connect with other humans, and it's through transparency that we find common ground with regard to our desires, goals, and struggles.

Below, Nancy Duarte, a professional storytelling consultant, explains the difference between giving a presentation, and telling a story.

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